HEYDUDE | Brand CoOp/Partnership - Custom Signage Request

In case you aren't super familiar, Buckle is a speciality retailer that carries an array of both in-house/private label and national brands. A major player within the footwear space, especially in 2020-2022, is HEYDUDE™. 

 

So much so that the Brand Marketing Team worked with Merchandising and the HEYDUDE™ team directly to build out a brand partnership agreement to elevate the HEYDUDE™ presence within Buckle stores. In addition to an in-store sales contest and a few other components, there was a need for physical signage. That’s where I came in.  Working with the photo team to get the ideal "floating" angles of the product, then going to work in photoshop creating the visual representations below.

 

The signage request was to be utilized both for in-store, but also for directly outside the store - in hopes that it would motivate guests to come in. The key message we hoped to communicate was not just that Buckle carried HEYDUDE™, but that there were new, exclusive styles of the brand and constant new arrivals. 

 

Additional considerations with that in mind:  the inclusion of both Buckle and HEYDUDE™ branding, a variety of styles represented, two (very different) sizes of sign, and both men’s and women’s styles represented.