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Overview
As my first position after college, I gained valuable hands-on experience in marketing and communications at Baldwin Filters. In this role, I was responsible for developing and designing product brochures, sales aids, and promotional materials for multiple brands under the Baldwin Filters umbrella. I worked closely with cross-functional teams to ensure the materials effectively communicated product features, benefits, and brand messaging to both sales teams and customers. This experience allowed me to contribute to various stages of the marketing process and deepen my understanding of brand communication and design.
Product Brochures
I assisted in designing product brochures for Baldwin Filters, ensuring clear, visually appealing, and informative layouts. My role involved collaborating on design elements, selecting appropriate imagery, and organizing technical content to effectively communicate product features and benefits. By focusing on consistency and readability, I helped create professional marketing materials that enhanced brand presence and supported sales efforts.
Sale Aids / Tradeshow Collateral
I helped design sales aids creating clear, visually engaging materials to support the sales team. My work ensured brand consistency and improved communication of key product benefits.
Brand Promotion Collateral
I helped create posters and flyers for promotional campaigns across multiple brands under Baldwin Filters, designing clear and engaging materials to highlight key offers and drive customer interest.
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